Boutique Fitness Studio
DEFINE Oakley approached Scroll Media facing hurdles in strategy formulation, and organizational structure. Recognizing the need for a comprehensive approach to address these issues, Scroll Media started with understanding the brand's unique requirements and market positioning.
To address DEFINE Oakley's challenges, Scroll Media initiated a multifaceted strategy. We began by crafting a detailed content calendar tailored to the brand's voice and industry nuances. This involved restructuring and maintaining an on-brand social profile, recommending optimal publication dates and times, and planning a content schedule. To enhance the brand's presence further, we encouraged client contributions to ensure a personalized and cohesive social media narrative.
DEFINE Oakley saw improvements in its media growth and organizational structure. The implementation of the content calendar, combined with the curated posts and engagement-focused captions, led to increased brand visibility and audience engagement, with over 200 new followers in the first 8 weeks, higher content engagement at over 35%, and a reach of over 25k in new accounts. The proactive approach to capturing in-studio content further enriched the brand's social media presence.
