Pop-Culture Influencer
As Media Strategists for influencer Sam Jeffries (@samcjeffries), we recognized the challenges she faced in maintaining organization, generating brand deals, and launching her business.
To address these challenges, we implemented A/B testing to identify optimal posting times, trending topics, and relatable lifestyle content. Our strategic approach focused on maximizing engagement and visibility for Sam. Additionally, Scroll Media leveraged negotiation strategies to secure lucrative brand deals with companies like Hungry Root, Seed, and Synergy Kombucha.
The result was growth of 118.75%, increasing followers from 16k to 35k. Sam's visibility soared with campaigns achieving over 1M views, a significant rise from the previous average of 20k views. Moreover, the brand deals we negotiated resulted in profits exceeding 10k, showcasing the tangible impact of the tailored strategies.
